Quick answers · Updated 2026
WMHMDA FAQ
Short, direct answers to the 34 questions we see most often, grouped by topic. Each links to a fuller explanation where one exists. If you'd rather work through your own situation, start with the free scope check or the free compliance map. If you want the law itself rather than a summary, read the full My Health My Data Act text — all twelve sections of RCW 19.373, verbatim.
The three answers most people are looking for: WMHMDA has no small-business exemption; it applies to you if you serve Washington consumers even with no Washington presence; and it's the one state health-data law where consumers can generally sue you directly. Generate your documents or grab the free checklist.
Scope & applicability
How do I know if WMHMDA applies to my business?
If you conduct business in Washington or target Washington consumers, and you collect, process, share or sell data that identifies or allows inference of someone's health status, it likely applies — regardless of size or industry. Because inferences count, businesses that don't consider themselves health companies are frequently in scope. Run the free scope check.
Does WMHMDA apply if my business isn't in Washington?
Very likely yes if you serve Washington consumers. The act follows the consumer, not your location — no Washington office, employees or servers required. See WMHMDA outside Washington.
Is there a small business exemption?
No. There's no revenue or headcount exemption. The act defines "small business" only to set a later compliance deadline — that delayed when obligations started, it didn't remove them. See WMHMDA for solo founders.
When did WMHMDA take effect?
Signed in 2023; main obligations began 31 March 2024 for most entities and slightly later for small businesses as defined. The geofencing ban started earlier, in July 2023. It's fully live now.
Does WMHMDA apply to non-profits?
There's no broad non-profit exemption, so a non-profit collecting consumer health data from Washington residents may well be in scope. Certain data remains excluded, such as HIPAA-regulated information. Don't assume exemption on status alone.
Does WMHMDA apply to employee data?
The act focuses on consumer data, and pure employment-context data is generally treated differently. But wellness programs, benefits platforms and third-party vendors often process health data that can fall in scope — see employee wellness programs. Fact-specific; worth counsel review.
Does WMHMDA apply to data collected before it took effect?
Obligations apply to ongoing processing, so data you continue to hold, use, share or sell after the effective date is in scope even if collected earlier. Businesses typically re-obtain consent, restrict processing, or delete what they can't justify keeping.
What counts as consumer health data
What counts as consumer health data under WMHMDA?
Personal information linked or reasonably linkable to a consumer that identifies past, present or future physical or mental health status — conditions, treatments, medications, bodily functions, vital signs, reproductive and sexual health, gender-affirming care, biometrics, precise location suggesting an attempt to obtain health services, and inferences from non-health data. See the full examples list.
Does WMHMDA apply to fitness or wellness apps?
Generally yes. Step counts, heart rate, sleep, workouts, calories, mood tracking and cycle data are all consumer health data when linked to an identifiable person. See fitness apps and wellness apps.
Is WMHMDA the same as HIPAA?
No. HIPAA covers providers, plans, clearinghouses and business associates. WMHMDA was written to cover what HIPAA leaves out — most apps, retailers, wellness vendors and adtech. HIPAA-regulated data is generally excluded from WMHMDA. See WMHMDA vs HIPAA.
Do analytics tools and ad pixels create obligations?
They can. If an SDK, pixel or tag receives events revealing or allowing inference of a health condition, that's likely sharing — and possibly a sale if value is exchanged. Most exposure hides in third-party tags nobody audited. See analytics & SDKs.
Do inferences really count as health data?
Yes, and this is the provision that catches people out. Deriving a likely condition from shopping history, browsing, or location creates regulated data even though the consumer never told you anything medical.
Consent, sharing & selling
Can I bundle WMHMDA consent into my terms of service?
No. Consent must be a clear affirmative act — freely given, specific, informed — and can't come from accepting general terms covering unrelated matters. Pre-ticked boxes, inactivity and dark patterns don't work. Collection and sharing consents are separate.
What's the difference between sharing and selling?
Sharing is disclosure to a third party and needs separate opt-in consent. Selling is exchange for monetary or other valuable consideration and needs a distinct authorization on top. "Other valuable consideration" is broad — referral fees, data-for-services trades and cross-marketing swaps can all count.
Do I need separate consent to sell consumer health data?
Yes. A valid authorization must identify the specific purchaser, describe the data and purpose, state the revocation right, warn that data may lose protection once sold, and expire after one year. Both parties keep a copy for six years.
How long should I keep consent records?
Sale authorizations: six years from signature or last processing, whichever is later. For ordinary collection and sharing consents the act sets no single fixed period, but you must be able to evidence valid consent — most businesses retain comparably, alongside a documented retention schedule.
What is the WMHMDA geofencing ban?
You may not geofence around an entity providing in-person health care services to identify or track consumers seeking care, collect their health data, or send them health-related ads. It's an outright ban — consent can't cure it. See the geofencing explainer.
Documents & consumer requests
What documents does WMHMDA require?
A separate consumer health data privacy policy distinctly linked from your homepage; an opt-in consent mechanism unbundled from your terms; a valid written authorization before any sale; and a documented rights-request process. Most businesses also keep a retention and disposal schedule to evidence minimisation.
How do I write a WMHMDA privacy policy?
Disclose the categories of health data collected, purposes and uses, categories of sources, categories of third parties receiving it, a list of specific affiliates and processors, and how consumers exercise rights. It must be a separate policy with its own homepage link. See the policy guide.
Can I use one policy for WMHMDA and my general privacy policy?
No. The act requires a separate consumer health data privacy policy, distinctly linked. Burying the disclosures inside a general policy fails the separate-link requirement even if all the content is technically present.
How long do I have to respond to a consumer request?
45 days from receipt, with one 45-day extension where reasonably necessary if you notify the consumer and give a reason within the first period. First request in any 12 months is free, and you can't retaliate. See the rights request process.
Do I have to delete data if a consumer asks?
Yes — including from archives and backups — and you must notify affiliates, processors, contractors and third parties you shared it with, instructing them to delete too. Limited exceptions exist, such as retention required by other law.
Where can I read the My Health My Data Act text in full?
Here: the My Health My Data Act text page reproduces all twelve sections of RCW 19.373 verbatim — from the findings in §.005 to the short title in §.900 — each with a plain-English note and the document that satisfies it. The authoritative version is the Legislature's own chapter 19.373 page.
Penalties & enforcement
What happens if I ignore WMHMDA?
Violations may be treated as Consumer Protection Act violations — enabling Attorney General enforcement and, as generally understood, private consumer claims. Exposure can include civil penalties, damages, injunctive relief and attorney fees. For most businesses the realistic risk is a class action. See penalties.
Can consumers sue me directly?
Washington's act is generally understood to allow individual claims via the state Consumer Protection Act — unusual among state privacy laws, and the main reason it carries more risk than Nevada's or Connecticut's. The first significant matter was a private class action.
Is there a private right of action under WMHMDA?
There is no private-right-of-action section inside RCW 19.373 itself. Instead RCW 19.373.090 makes a violation of the chapter an unfair or deceptive act in trade or commerce for purposes of the Consumer Protection Act, chapter 19.86 RCW — and that act does carry a private right of action. That is why the law is generally understood to be enforceable by consumers as well as by the Attorney General. See penalties.
What's the penalty for a violation?
Potentially civil penalties recoverable by the AG, actual damages, treble damages in certain circumstances subject to statutory caps, injunctive relief and attorney fees. Amounts depend on the nature and number of violations; in a class action the aggregate across many consumers is the bigger number.
Is WMHMDA the same as HB 1155?
Yes — HB 1155 is the bill number the act passed under in 2023, codified as chapter 19.373 RCW. HB 1155, MHMDA, WMHMDA and "My Health My Data Act" all mean the same law. See the terminology section.
How is WMHMDA different from CCPA or GDPR?
Those are comprehensive laws with size thresholds and (in California) no general private right of action outside breaches. WMHMDA is narrow but deep: health data only, no size exemption, opt-in rather than opt-out, and private claims generally available. GDPR or CCPA compliance doesn't give you WMHMDA compliance.
Which other states have consumer health data laws?
Nevada (SB 370) and Connecticut (CTDPA as amended by PA 23-56). Both share Washington's structure but neither creates a private right of action. Other states have introduced bills. See health data laws by state.
Cost & getting help
Do I need a lawyer for WMHMDA compliance?
No legal requirement to use one, and many small businesses don't. But no generator can assess your real data flows, judge whether an exemption applies, or advise on risk. Generating a draft then paying for a review is usually far cheaper than commissioning from scratch.
How much does WMHMDA compliance cost?
Attorney drafting commonly runs into the low thousands. General policy generators are typically annual subscriptions. This pack is $99.99 one-time. DIY costs only your time — usually several days for a non-lawyer. See the options comparison.
Is there a free WMHMDA privacy policy?
Free general templates are widely available, and our checklist and compliance map are free with no email required. Harder to find free is the complete Washington set — especially the unbundled consent record and the authorization to sell.
Can a general privacy policy generator handle WMHMDA?
Some include Washington clauses. Check whether the output goes beyond a website policy to include unbundled opt-in consent, a separate sale authorization, a retention schedule and a rights-request process — verify rather than assume.
Answer seven questions, read all five documents free
If your situation matches the answers above, the generator turns them into a privacy policy, consent form, sale authorization, retention schedule and rights request form built around your business. Everything is readable in full before you decide to pay — the $99.99 unlocks clean PDF and editable Word exports.
Generate My Compliance Pack — $99.99Free to preview · Washington (RCW 19.373) documents · No subscription
Scope & limitations of these answers
These are short, general summaries written for business owners, not statements of law and not legal advice — reading them doesn't create an attorney-client relationship. They simplify provisions that contain exceptions and definitional detail, and they may not reflect amendments or court decisions after this page's last update. Whether any of this applies to your business depends on your actual data practices. For a determination about your situation, consult an attorney licensed in Washington.